Category: Public Interest, NGO
Media: Print
Brand: Alwaleed Philanthropies
Agency: Bold
Geo: Saudi Arabia
Advertising Agency: Bold Agency, Riyadh, Saudi Arabia
Managing Director: Abeer Alessa
Executive Creative Director: Mohamad Baalbaki
Creative Technologist: Ziad Abou Rjeily
Copywriter: Mansour Alobodi
Strategic Planner: Rashad Moglbay
Account Manager: Yazeed El Hayef
Digital Artist: Jan Stel
Production Company: Create Agency
Published: November 2017
Synopsis:
Cyberbullying is when someone uses technology to send mean, threatening, or embarrassing messages to or about another person. It might be in a text, e-mail, message, or in a post online.
Through this campaign, we wanted to shed the light on this problem with the Saudi society by highlighting the damage caused by people comments on social media and driving parents to visit the campaign website and learn more about the issue.