American Cancer Society: Michael Douglas

Credits & Description:

Category: Charities & appeals

Brand: American Cancer Society

Agency: The Martin Agency, Richmond VA

Country: United States of America

In honor of the Societyâs upcoming 100th birthday on May 22, ACS is launching a campaign, titled "Finish the Fight," highlighting the progress they have made and asking the public to join their fight to make this cancer's last century.



The central creative idea focuses on causing a disruption in a crowded public place, because "silence wont finish the fight, action will." A stereo amplifier appears as the common thread throughout the TV spots, signifying the need for moments against silence.



Category: Charities & appeals

Client: American Cancer Society

Agency: The Martin Agency, Richmond VA

Production: Aero Film

Country: United States of America

Director: Jim Mangold

Chief Creative Officer: joe alexander

Creative Director: Brian Williams

Group Creative Director: Nancy Hannon

Associate CD / Copywriter: Eric Dome

Senior Art Director: Daniela Montanez

DoP: Jim Mangold

Post production: Company 3

Editing Company: Final Cut- Los Angeles

Studio: Whitney McCall

Designer: Thiago Balzano

Music + Sound Production: Eleven Sound

Agency Exec Producer: Molly Souter

Agency Sr Broadcast Producer: Pamela Mahan

Agency Jr Producer: Marlena Villery

Executive Print Producer: Jenny Schoenherr

Art Producer: Mary Taylor Otanez

Director of Talent & Traffic: Christine Branin

Production Company: Aéro Film

Director/DP: Jim Mangold

Executive Producer: Sara Eolin

Producer: Lisa Wieneke

Editorial Company: Final Cut- LA

Editor: JD Smyth

Assistant Editor(s): Hasani Franke