American Express: Victor

Credits & Description:

Food chefs are famous for their large and inflated egos.
So when it comes to understanding what makes them tick, the rule is simple: big egos don't mix.
Put two famous chefs together in one kitchen and things are bound to get dirty!
That's the concept for American Express's latest campaign promoting its Roundtable Event
which will see Israel's most famous chefs do battle with the world's top culinary visionaries.
Title: Victor Gloger
Client: American Express
Product: American Express Roundtables
Air Date: October 2015
Category: Food
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
VP-Creative Director: Idan Regev
Creative Director: Sharon Refael
Copywriter: Gidi Shamir & Ronni Azulay
Art Director: Aia Bechor
Photoshop: Yaniv Shachar
VP Strategic Planning: David Kosmin
Planning: Tami Schlossberg
Planning Information Specialist: Eva Hasson
VP Client Services: Maya Salomon
Account Supervisor: Omer Carmeli
Account Executive: Mor Aharon
VP Production: Dorit Gvili
Agency Producer: Gali Starkman
Digital Producer: Maya Palmon
Photography: Yoram Aschheim
Food Styling: Chef Eran Zino
Traffic: Ronit Doanis
Editor: Dan Deutsch