American International Assurance/ Aia Print REAL LIFE NEVER STOPS by TBWA\Hong Kong
The Print Ad titled REAL LIFE NEVER STOPS
was done by TBWA\Hong Kong advertising agency for American International Assurance/ Aia in Hong Kong SAR China. It was released in Apr 2015.
American International Assurance/ Aia: REAL LIFE NEVER STOPS
Media
Released
April 2015
Posted
April 2015
Market
Industry
Agency
Awards:
| Effie Awards Asia Pacific, 2015 | ||
|---|---|---|
| The Winners | Multi-Market - Products & Services | Bronze |
Credits & Description:
REAL LIFE NEVER STOPS
Multi-Market - Products & Services
AIA Group Limited
TBWA\ Hong Kong
Case Summary
While AIA is a leading insurer, its ability to increase sales was constrained by low brand consideration. In 2013, it launched an integrated effort to redefine the brand across 15 countries - a first in Asia's insurance category. AIA now stands for persistent optimism - never giving up on what's important in real life. The 'REAL LIFE NEVER STOPS' campaign engaged audiences with traditional and unconventional means. The big idea galvanised stakeholders across the board. It made history by breaking business and brand records at the 94-year old insurance company.