Amnesty International Print, Outdoor Soldier by Ogilvy & Mather Frankfurt
Amnesty International: Soldier
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Craft: Art Direction - Single Or Campaign | Bronze |
| Print & Outdoor | Publishing: Magazine - Campaign | Bronze |
| Design | Craft: Photography - Single Or Series | Merit |
| Print & Outdoor | Craft: Photography - Single Or Campaign | Bronze |
| Print & Outdoor | Ambient Media (indoor & Outdoor): Billboards Or Transit - Campaign | Bronze |
| D&AD 2017 | ||
| Crafts for Advertising | Photography for Advertising | Graphite Pencil |
| Press Advertising | Public Service Press Advertising* | Wood Pencil |
| Clio Awards 2017 | ||
| Out Of Home | Public Service: Billboard | Silver |
| Public Service | Silver | |
| Print Technique | Public Service: Photography | Bronze |
| LIA Awards 2017 | ||
| Poster | Art Direction Campaign | Silver Winner |
| Poster | Use Of Photography Campaign | Bronze Winner |
| Poster | Public Service/social Welfare Campaign | Silver Winner |
| Cannes Lions 2017 | ||
| Print And Publishing | Print: Charities & Non-profit | Silver Lion Campaign |
| Outdoor | Billboards & Street Posters: Charities & Non-profit | Bronze Lion Campaign |
| ADCE Awards 2017 | ||
| Print & Outdoor | Magazine & Trade Advertising | Gold |
| The ACT Responsible Cannes Tribute 2017 | ||
| Human Right | - | Favorite |
Credits & Description:
Media: Print
Category: Public interest
Client: Amnesty International
Agency: Ogilvy Frankfurt
Country: Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Felix Fenz
Creative Director: Peter Strauss
Art Director: Sergej Chursyn
Copywriter: Peter Strauss
Post Production: Joachim Becker (H&O GmbH)
Management Supervisor: Michael Fucks
Account Executive: Viorel Borgovan
Art Buying: Natalie Hergenhan
Head of Integrated Production: Oliver Kreage
Photographer: Andrew Reed Weller
Date: March, 2017
Description:
"You can switch it off. They can't."
This campaign from Ogilvy Frankfurt is a reminder that the horror that flickers over our screens day after day after day is a bloody, deadly reality for the people in those countries. When we have enough of it, all it takes is one click, one tap on our remote. For the people out there, there is no escape.
In 2016, war and terror are so omnipresent on the news that sometimes we forget one important thing about it:
While we can switch off the TV and just go back to our daily routine, people in warzones have to live with terror and fear. Our campaign connects both worlds in one visual.