D&AD 2017 | ||
---|---|---|
Crafts for Advertising | Illustration for Advertising | Wood Pencil |
Lions Health 2017 | ||
Health And Wellness | Consumer Products: OTC Oral Medicines | Bronze Lion Campaign |
Campaign for Analgen Forte, a new analgesic that fights severe headaches.
Media: Outdoor
Category: Pharmaceutical & medical
Client: Liomont
Agency: Publicis Mexico
Country: Mexico
Chief Creative Director: DIEGO WALLACH
Chief Creative Director: Jessica Apellaniz
Art Director: Rodolfo Lopez
Creative Director/ art director: Leonardo Corrales
Creative Director/ writer: Rodrigo Del Oso
Head of Art: Luis Madruga Enríquez
Illustrator: UnMariachi CGI Retouch
Agency Executive Producer: Laura Pedroza
Account Director: Francisco Mendoza
Description:
Campaign for Analgen Forte, an analgesic that fights severe headaches.
Entry Summary:
Analgen Forte is a medication fabricated by Liomont Labs, designed to quickly terminate a headache and aimed specifically at the working class and those who live under constant stress.
Brief with projected outcomes:
The main challenge and regulation regarding OTC Oral Medicines is that we are not able to show a person ingesting the product, or any kind of medicine at all.