Analgen Forte Print iPain by Publicis Mexico

iPain
The Print Ad titled iPain was done by Publicis Mexico advertising agency for Analgen Forte in Mexico. It was released in Sep 2016.
Advertising campaign: Headaches

Analgen Forte: iPain

Brand
Analgen Forte
Media
Print
Released
September 2016
Posted
September 2016
Market
Mexico
Industry
Health & Pharmaceutical Products
Agency
Publicis Mexico
Art Director
Leonardo Corrales
Creative Director
Leonardo Corrales
Illustrator
Un Mariachi
Art Director
Rodolfo López
Creative Director
Rodrigo Del Oso

Awards:

One Show 2017
Print & OutdoorPublishing: Magazine - SingleMerit
Print & OutdoorPromotional / Collateral: Posters - SingleBronze
Print & OutdoorAmbient Media (indoor & Outdoor): Billboards Or Transit - SingleMerit
D&AD 2017
Crafts for AdvertisingIllustration for AdvertisingWood Pencil
Lions Health 2017
Health And WellnessConsumer Products: OTC Oral MedicinesBronze Lion Campaign

Credits & Description:

A Publicis, Mexico Campaign for Analgen Forte, a new analgesic that fights severe headaches.
Media: Outdoor
Category: Pharmaceutical & medical
Client: Liomont
Agency: Publicis Mexico
Country: Mexico
Chief Creative Director: DIEGO WALLACH
Chief Creative Director: Jessica Apellaniz
Art Director: Rodolfo Lopez
Creative Director/ art director: Leonardo Corrales
Creative Director/ writer: Rodrigo Del Oso
Head of Art: Luis Madruga Enríquez
Illustrator: UnMariachi CGI Retouch
Agency Executive Producer: Laura Pedroza
Account Director: Francisco Mendoza
Description:
Campaign for Analgen Forte, an analgesic that fights severe headaches.
Brief with projected outcomes:
The main challenge and regulation regarding OTC Oral Medicines is that we are not able to show a person ingesting the product, or any kind of medicine at all.
Entry Summary:
Analgen Forte is a medication fabricated by Liomont Labs, designed to quickly terminate a headache and aimed specifically at the working class and those who live under constant stress.