Anchor: Inside-out [image]

Credits & Description:

For the first thirteen years of our lives we do exactly what our parents tell us. For the next thirteen we do the exact opposite. To engage a new audience, Anchor and Colenso BBDO have collaborated with World Champion Slam Poet Harry Baker and visual artists like Parris Goebel to create three performance poems about milk. The campaign aligns directly with Anchor’s ‘Go Strong’ platform, the belief being that the nutrition in dairy provides the strength which builds confidence to give anything a go. The project aims to inspire teenagers to be themselves and create their own definition of strength.
Media: Print
Category: Drinks, non-alcoholic
Client: Fonterra/ ANCHOR
Agency: Colenso BBDO, Auckland
Country: New Zealand
Creative Chairman: Nick Worthington
Creative Director: Dave Brady
Art Director: Samuel Trimble
Copywriter: Georgia Johnstone
Copywriter: Harry Baker
Photographer: Claire Graveline
Designer: Mike Davidson
Colenso BBDO
International Group Business Director - Rachel Morgan
Group Business Director - Annabel Rees
Senior Account Manager - Tymon Rackley
Head of Planning - Mylene Ong
Digital Strategy Director - Sarah Barrett
Digital Strategist - Holly Dean
PR & Activation - Paul Gunn

Client
GM Anchor - Otavio Faccina
Marketing Manager - Kevin Taffs
Director of Marketing - Clare Morgan
CMO - Andy Dasgupta

Media Agency - MediaCom