Anmum: Happy Mothers and Others Day

Credits & Description:

Working with BBDO Singapore, Anmum has launched a poignant video campaign, taking a broader view on the role of a ‘mother’, celebrating all who work tirelessly every day in the role of loving and shaping our children. Anmum encourages everyone to celebrate more than just their own mothers this Sunday, but to also celebrate the ‘others’ that have been so important in raising them.
Category: Other
Client: Anmum
Agency: BBDO Singapore
Production: Directors Think Tank
Country: Singapore
Executive Creative Director: Primus Nair
Assoc Creative Director: Theophilues Tan
Assoc Creative Director: Tan Giap How
Business Director: Abbe Hale
Planner: Rebecca Nadilo
Account Director: Dorothy Peng
Agency Producer: Ann May Chua
Senior Account Manager: Tiffany Young