Antarctica Print, Case study Kind-Hearted Rio by BFerraz São Paulo

Kind-Hearted Rio
The Print Ad titled Kind-Hearted Rio was done by BFerraz São Paulo advertising agency for Antarctica in Brazil. It was released in Feb 2019.
Advertising campaign for Antarctica

Antarctica: Kind-Hearted Rio

Brand
Antarctica
Media
Print, Case study
Released
February 2019
Posted
August 2020
Market
Brazil
Industry
Beers and Ciders
Agency
BFerraz São Paulo
Chief Creative Officer
Enricco Benetti
Creative Director
Daniel Ottoni
Copywriter
Jessica Szklarz
Copywriter
Daniel Vasco
Copywriter
Daniela Tordino
Art Director
Bruna Paniago
Art Director
Adriano Cerullo
Producer
Humberto Pazin
Producer
Felipe Rangel

Credits & Description:

Client: Antarctica Beer
Agency: BFerraz
Advertising Agency: BFerraz, São Paulo, Brazil
Video Production: Jamute
Sound Design: Silence
President: Bazinho Ferraz
Chief Creative Officer: Enricco Benetti
Creative Director: Daniel Ottoni
Copywriter: Jessica Szklarz
Copywriter: Daniel Vasco
Copywriter: Daniela Tordino
Art Director: Bruna Paniago
Art Director: Adriano Cerullo
Planner: Samy Martins
Planner: Carolina Gentil
Rp: Kanucha Barbosa
Producer: Humberto Pazin
Producer: Felipe Rangel
Account Manager: Bruna Reti
Account Manager: Mariana Fleury
Country: Brazil
Published: February 2019
Synopsis:
Due to alcohol consumption, car accidents have risen during Carnaval in Rio de Janeiro, Brazil, such as the need for blood transfusions. Antarctica is a beer best known in Brazil as BOA. Three letters that also represent all the blood types. So we created a pop-up blood donation center where in exchange, the volunteers received a free transport pass for the last 7 days of fun.