Antarctica: The Book Of Waraná

Credits & Description:

Title: The Book Of Waraná
Agency: F/Nazca Saatchi & Saatchi
Client: Ambev - Guaraná Antarctica
Country: Brazil
Entrant Company: F/Nazca Saatchi & Saatchi, São Paulo
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo
Executive Creative Director: Fabio Fernandes (F/Nazca Saatchi & Saatchi)
Creative Director: Theo Rocha (F/Nazca Saatchi & Saatchi)
Media Director: Maurício Almeida (F/Nazca Saatchi & Saatchi)
Media Manager: Luana Gallizzi (F/Nazca Saatchi & Saatchi)
Media Executive: Gabriela Guedes (F/Nazca Saatchi & Saatchi)
Planner: Gabriela Sanchez (F/Nazca Saatchi & Saatchi)
Creative Director: Pedro Prado (F/Nazca Saatchi & Saatchi)
Account Director: Rafael Cappelli (F/Nazca Saatchi & Saatchi)
Creative Director: Rodrigo Castellari (F/Nazca Saatchi & Saatchi)
Copywriter: André Brandão (F/Nazca Saatchi & Saatchi)
Art Director: Fabiano Higashi (F/Nazca Saatchi & Saatchi)
Art Director: Pedro Gabbay (F/Nazca Saatchi & Saatchi)
Illustrator: Fabio Vido (F/Nazca Saatchi & Saatchi)
Illustrations And Typography: Estúdio Pum Team (Estúdio Pum)
Illustratations: Full Throttle Team (Full Throttle)
Art Director: Gisele Oshiro (F/Nazca Saatchi & Saatchi)
Art Buyer: Juliana Gardim (F/Nazca Saatchi & Saatchi)
Art Buyer: Edna Bombini (F/Nazca Saatchi & Saatchi)
Photographer: Fernando Cavalcanti (Freelancer)
Agency Producer: Jomar Farias (F/Nazca Saatchi & Saatchi)
Agency Producer: Guilherme Gaggl (F/Nazca Saatchi & Saatchi)
Agency Producer: Leandro Ferreira (F/Nazca Saatchi & Saatchi)
Account Director: Saulo Sanchez (F/Nazca Saatchi & Saatchi)
Account Manager: Luiz Ortega (F/Nazca Saatchi & Saatchi)
Account Supervisor: Marcella Guerrero (F/Nazca Saatchi & Saatchi)
Planner: Andre Foresti (F/Nazca Saatchi & Saatchi)
Planner: Rafael Camilo (F/Nazca Saatchi & Saatchi)
Planner: Werleson Junior (F/Nazca Saatchi & Saatchi)
Media: Edison Tamashiro (F/Nazca Saatchi & Saatchi)
Media: Mônica Maheda (F/Nazca Saatchi & Saatchi)
Entry Summary:
To celebrate the 95 years of the Guaraná harvest, we decided to immortalize it in a book. the book of Wara’ná, entirely made by hand—just like the harvest has always been done by the Sateré-Mawé tribe. Cover, binding, copy illustrations. A handcrafted work by 20 artists who made 250 copies of the book about the magical world of the Maués and the Amazon. A story fully told in verses, including pages printed using soil that came directly from the Amazon, jute bags and even the scent of Guaraná.