Apav (portuguese Association For Victim Support) Print I Fell Down The Stairs by FCB Lisbon

I Fell Down The Stairs
The Print Ad titled I Fell Down The Stairs was done by FCB Lisbon advertising agency for Apav (portuguese Association For Victim Support) in Portugal. It was released in May 2018.
Advertising campaign: Excuses

Apav (portuguese Association For Victim Support): I Fell Down The Stairs

Brand
Apav (portuguese Association For Victim Support)
Media
Print
Released
May 2018
Posted
March 2020
Market
Portugal
Industry
Against violence
Agency
FCB Lisbon

Awards:

The Lisbon International Advertising Festival 2018
PRESSPress CampaignBronze

Credits & Description:

Media: Print, Outdoor
Advertised brand: APAV – Portuguese Association for Victim Support
Advertising Agency: FCB Lisbon, Lisbon, Portugal
Creative Directors: Edson Athayde
Art Director: Eduardo Pastor
Copywriter: Leo Gomez
3D: Mulungu
Post production: WhiteLab
Account Director: Sónia Gonçalves
Published: April 2018
Synopsis:
For most women, the excuses are always the same. Report the real aggressor. Report domestic violence.
“I fell down the stairs” or “It was the door again”. Most women who suffer domestic abuse use this type of excuses to hide the aggressions. These are not just excuses, they’re cries for help that we all should pay atention to. To raise awareness about this situation, FCB Lisbon came up with ads with an almost surreal feel, where houses are built from stairs and doors, showing how a house would actually have to look like to make all these excuses true.