Aquafresh: Toothbrushing Gets Crafty

Credits & Description:

Client: Aquafresh
Agency: Jungle Creations
Advertising Agency: Jungle Creations, London, United Kingdom of Great Britain and Northern Ireland
Creative Lead / The Wild At Jungle Creations:: Molly Tappin
Agency Group Director / Jungle Creations: Tapi Nyoni
Crafter / Jungle Creations: Rozie Powell
Videographer / Jungle Creations: Callum Taylor
Senior Project Manager / The Wild At Jungle Creations: Kelsie Leonard
Project Executive / The Wild At Jungle Creations: Daisy Eakins
Associate Director Partnerships / Publicis: Lindsey Webb
Senior Partnerships Executive / Publicis: Ben Mitchell
Senior Brand Manager / GSK: Ben Court
Assistant Brand Manager / GSK: Ally Jones
Sales And Marketing Brand Executive, GSK: Joe Economos
Head Of Strategy / Platform GSK GB&I: Tom Wilkinson
Account Director / Platform GSK GB&I: Emma Trombetti
Account Manager / Platform GSK GB&I: Sam Vining
Published: April 2020
Country: United Kingdom
Synopsis:
Craft Factory, Jungle Creations’ crafting and DIY brand, is producing a series of videos inspiring families to get creative with Aquafresh toothpaste and oral care products. Published via Craft Factory’s Facebook, Instagram and YouTube channels, the first of four videos features tips to educate families about oral hygiene and make brushing teeth more fun. The video generated two million views globally in just 24 hours, and grew to over five million views and 590,000 engagements in its first week. The video tutorial received an overwhelmingly positive response from parents and teachers alike who are looking to both educate and entertain children.