Arrive Alive: Sivu

Credits & Description:

All South Africans know that drinking and driving is dangerous. But many do not realise that texting and driving is even more dangerous than driving drunk. So we created a campaign for Arrive Alive to change the way people see texting and driving. We put up posters in South African Police stations. Our aim was to convey that when you text and drive you are a danger to yourself and others.
Brand: Arrive Alive
Media: Print
Category: Public interest
Agency: Lowe
Geo: South Africa
Arrive Alive: Sivu
If you text and drive you're a killer.
Advertising Agency: Lowe, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Copywriter: Jeanine Gomes
Producer: Tenille Abrahams
Client Service: Inge Prins
Photographer: Myles Dicky
Published: May 2015