Associazione Italiana Gaucher Print Labyrinth by Boca
The Print Ad titled Labyrinth
was done by Boca advertising agency for Associazione Italiana Gaucher in Italy. It was released in Dec 2017.
Associazione Italiana Gaucher: Labyrinth
Media
Released
December 2017
Posted
December 2017
Market
Agency
Creative Director
Copywriter
Art Director
Creative Director
Credits & Description:
Media: Press
Category: Public interest
Client: Associazione Italiana Gaucher
Agency: Boca
Country: Italy
CGI: Studio Cirasa
Creative Director: GIOVANNI TRABUCCO
Creative Director: Vito Luigi Giannoccaro
Art Director: GIOVANNI TRABUCCO
Copywriter: Vito Luigi Giannoccaro
Synopsis:
Print campaign created by Boca, for AIG (Association Italian Gaucher) Gaucher, a rare disease, is an inherited disorder that affects many of the body's organs and tissues. If affects 1 out of 40,000 people and it can even take 5 to 10 years to get a diagnosis. Every patient feels lost, without knowing what to do and more importantly, without a way out.