Ataxia UK: Orlando

Credits & Description:

Brand: Ataxia UK
Media: Print
Category: Public interest
Agency: TBWA
Geo: United Kingdom
Ataxia UK: Orlando
Ataxia. It's like Multiple Sclerosis ganged up with Parkinson's and played a dirty trick on Cerebral Palsy.
Advertising Agency: TBWA\London, UK
Chief Creative Officer: Peter Souter
Executive Creative Director: Jeremy Carr  
Copywriter: Antonia Clayton  
Art Director: Pat Comer
Designer: Paul Belford  
Typographer: Paul Belford
Photographer: Rankin  
Brand Leader: Tom Wong
Account Director: Victoria Lee
Project Manager: Marta Herman
About Ataxia UK
More than 10,000 adults in the UK have ataxia. The number of children and young people with ataxia under the age of 18 is estimated to be up to 2,500.  People of any age may be affected, from babies to adults. Many forms of ataxia are inherited. There is currently no cure for most ataxias, and little that can be done to relieve symptoms. The most common symptoms are a staggering gait, balance problems, loss of co-ordination, slurred speech, trouble with swallowing and double or blurred vision. Some types of ataxia also damage the heart. Symptoms may lead to total physical dependency. Ataxia UK (www.ataxia.org.uk) is a registered charity providing services and support for people with ataxia, their families, friends and carers. We fund world-class research to develop safe, effective treatments. Ataxia UK has set itself the bold target of a cure for one or all of the ataxias by the year 2020. For information about the national 2020 Vision campaign see ’11-year-old Millie Mae spearheads new campaign for ataxia cure.pdf’ Ataxia UK Helpline: 0845 644 0606