Auchan: THE SELFSCAN REPORT

Credits & Description:

Type of entry: Graphic Design & Design Crafts
Category: Large Business - international or global scale
Advertiser: AUCHAN
Product/Service: AUCHAN
Agency: SERVICEPLAN Munich, GERMANY
Creative Producer: Katy Pergelt (Serviceplan)
Production Company: Stefanie Krebs/Rafael Wawersig (Plan.net Solutions)
Graphic Design: Dimitrios Arampatzioglou/Sebastian Sonnewend (Serviceplan)
Account Supervisor: Alessandro Langiu/Yvonne Hopf (Serviceplan)
Art Director: Friedrich Von Zitzewitz/Till Diestel (Serviceplan)
Creative Director: Giuliana Guizzi/Salvatore Giuliana (Serviceplan)
Creative Director: Matthaeus Frost/Katharina Keith (Serviceplan)
Executive Creative Director: Christoph Everke/Alexander Nagel (Serviceplan)
Chief Creative Officer: Alexander Schill (Serviceplan)
Brief Explanation
The main objective was to create a sustainability report, which is sustainable by itself. Therefore we not only wanted to create a report that requires as little paper as possible, but especially use the existing channels of distribution for our idea.
Describe the brief from the client
We were briefed to develop a sustainability report for our client Auchan, one of the biggest hypermarket chains in Europe.
Design Process
We used the receipts given to the customers as the medium for our sustainability report. We put barcodes on these receipts that the customers could scan by using a scan-app. By doing so the content of the report immediately appeared on their smartphones.
Results
Per report we saved over 99% paper.
And within one week we reached more than 1,5 mio. people additionally compared to last year.
The sustainability report was very well received and the feedback was unanimously positive.