Auchan Print, Digital, DM THE SELFSCAN REPORT by Serviceplan Hamburg

THE SELFSCAN REPORT
The Print Ad titled THE SELFSCAN REPORT was done by Serviceplan Hamburg advertising agency for Auchan in Germany. It was released in Apr 2013.
Advertising campaign for Auchan

Auchan: THE SELFSCAN REPORT

Brand
Auchan
Media
Print, Digital, DM
Released
April 2013
Posted
April 2013
Market
Germany
Industry
Retail, Distribution & Rental companies
Agency
Serviceplan Hamburg
Art Director
Friedrich Von Zitzewitz
Creative Director
Giuliana Guizzi
Executive Creative Director
Christoph Everke
Account Supervisor
Alessandro Langiu
Executive Creative Director
Alexander Nagel Serviceplan
Creative Director
Salvatore Giuliana Serviceplan
Creative Director
Matthaeus Frost Serviceplan
Creative Director
Katharina Keith Serviceplan
Account Supervisor
Yvonne Hopf Serviceplan
Art Director
Till Diestel Serviceplan

Awards:

ADC*E, 2014
DesignAny OtherSilver

Credits & Description:

Advertiser: AUCHAN
Agency: SERVICEPLAN
Category: Flat Mailing
Advertising campaign: THE SELFSCAN REPORT
Executive Creative Director: Christoph Everke (Serviceplan)
Art Director: Friedrich Von Zitzewitz (Serviceplan)
Creative Director: Giuliana Guizzi (Serviceplan)
Account Supervisor: Alessandro Langiu (Serviceplan)
Executive Creative Director: Alexander Nagel (Serviceplan)
Art Director: Till Diestel (Serviceplan)
Creative Director: Matthaeus Frost (Serviceplan)
Account Supervisor: Yvonne Hopf (Serviceplan)
Chief Creative Officer: Alexander Schill (Serviceplan)
Creative Director: Katharina Keith (Serviceplan)
Creative Producer: Katy Pergelt (Serviceplan)
Production Company: Rafael Wawersig (plan.net Solutions)
Creative Director: Salvatore Giuliana (Serviceplan)
Graphic Design: Sebastian Sonnewend (Serviceplan)
Graphic Design: Dimitrios Arampatzioglou (Serviceplan)
Production Company: Stefanie Krebs (plan.net Solutions)

Outcome
The report was very well received and the feedback was unanimously positive.Moreover we reached not only journalists and business partners but also customers who received the report at the check out. Within one week we reached more than 1,5 mio. people additionally compared to last year.Per report we saved over 99% paper.

Execution
Since paper is a valuable resource it is only logical for a sustainability report to require as little paper as possible. By fitting the whole report on a single receipt, we used the integral part of Auchans daily business as the medium to prove their committment to sustainbility.

Implementation
The report reached every customer directly at the check out and was also sent to journalists and Businesspartners as a mailing.The sustainability report was met with great response.

Client Brief Or Objective
For Auchan, one of the biggest hypermarket chains in Europe sustainability is a vital part of their business strategy.We were briefed to develop a sustainability report which demonstrates their committment to the cause.