Audi: Magnetic Force - Dirt Road

Credits & Description:

Magnets invisibly create a powerful force through what we call a magnetic field. Quattro technology shares a similar invisible but powerful trait. This similarity was used to create a visually compelling print campaign.
Title: Fields
Category: Automotive
Client: Audi South Africa
Agency: Ogilvy & Mather Cape Town
Country: South Africa
Chief Creative Officer: Chris Gotz
Group Creative Director: Nicholas Wittenberg
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Creative Director/ art director: Prabashan Gopalakrishnan Pather
Business Director: Celina Guimaraes
Account Director: Lynn Boffa
Account Director: Ryan Rabinowitz
Visual Effects: Andrew Van Der Walt
Agency Producer: Merle Bennet
Photographer: Paul Cocks
Retoucher: Gavin Haywood