Australian Frontline Machinery: No Mod-cons - With Optional Cup Holders*

Credits & Description:

Australian Frontline Machinery are the exclusive re-sellers of Australian ex-military vehicles.
There really is no rational reason for buying one of these vehicles - they are uncomfortable, noisy and have no mod-cons whatsoever. Rather than trying to conceal these facts, we celebrated them as unique selling points using the language and conventions of traditional car advertising… and four basic Aussie blokes.
Media: Press
Category: Automotive
Client: Australian Frontline Machinery
Agency: The Hallway Sydney
Country: Australia
Executive Creative Director: Simon Lee
Senior Copywriter: Steven Hey
Senior Art Director: Dylan Soopramania
Photographer: Danny Eastwood - The POOL COLLECTIVE
Retoucher: Cream Studios
Senior Account Manager: Simon Lesch