Media: Print
Category: Travel, transport & tourism
Client: Aviatur
Agency: Sancho BBDO
Country: Colombia
Executive Creative Director: Mario Lagos
Executive Creative Director: Juan David Jaramillo
Copywriter: Jerónimo Zapata Trejos
Art Director: Marcela Zapata
Art Director: Elkin Hernandez
Copywriter: Jonatan Barrera
Creative Director/ writer: Andrés Luque
Creative Director/ writer: Jose Ariel Hernandez
Creative Director/ art director: Daniel Delgado
Creative Director/ art director: Gilbert Franco
Account Director: Juliana Villareal
Account Executive: Kattalina Espinel
Synopsis:
To celebrate international pride day, Aviatur, one of the leading international travel agencies in Colombia chose certain locations around the world to promote their portfolio. For this, they chose pictures where a rainbow is visible to send a message of tolerance and respect, to help the public understand that the world today is more open to celebrate love, no matter gender, race or nationality.