Avis Print PORSCHE ALPHABET by M&C Saatchi Berlin

PORSCHE ALPHABET
The Print Ad titled PORSCHE ALPHABET was done by M&C Saatchi Berlin advertising agency for Avis in Germany. It was released in Apr 2012.
Advertising campaign for Avis

Avis: PORSCHE ALPHABET

Brand
Avis
Media
Print
Released
April 2012
Posted
April 2012
Market
Germany
Industry
Online Financial Service
Agency
M&C Saatchi Berlin
Executive Creative Director
Oliver Kapusta
Creative Director
Anne Petri
Art Director
Christopher Jones
Copywriter
Kathrin Schaller
Photographer
Stefan Grütter C
Account Supervisor
Jurij Pfeiffer
Photographer
Oliver Paffrath C

Credits & Description:

Category: Best Online Advertising in a Promotional Campaign

Advertiser: AVIS

Product/Service: E-CARD

Agency: SAATCHI & SAATCHI

Executive Creative Director: Oliver Kapusta (Saatchi & Saatchi Berlin)

Creative Director: Anne Petri (Saatchi & Saatchi Berlin)

Art Director: Christopher Jones (Saatchi & Saatchi Berlin)

Copywriter: Kathrin Schaller (Saatchi & Saatchi Berlin)

Management Supervisor: Anke Peters (Saatchi & Saatchi Berlin)

Account Manager: Valeska von Gadow (Saatchi & Saatchi Berlin)

Account Supervisor: Jurij Pfeiffer (Saatchi & Saatchi Berlin)

Account Manager: Stephan Hörsken (Saatchi & Saatchi Düsseldorf)

Digital Supervisor: Jurij Pfeiffer (Saatchi & Saatchi Frankfurt)

Senior Art Director Digital: Dennis Junck (Saatchi & Saatchi Frankfurt)

Art Director Digital: Fabian Hauman (Saatchi & Saatchi Frankfurt)

Sound Design: Markus Krane (Krane & Rabe)

Screen Designer: Andreas Engel

Video Animation: Johannes Groß

Head Of Flash Development: Roman Hippler (Saatchi & Saatchi Düsseldorf)

Software Developer: Christoph van Daele (Saatchi & Saatchi Düsseldorf)

Photographer: Stefan Grütter

Photographer: Oliver Paffrath

Digital Artist: Tom Stein (Zerone Düsseldorf)

Digital Artist: Frank Heidrich (Zerone Düsseldorf)

Media placement: online - websites, banners, social media, e-amil marketing - 17.04.2012

Media placement: outdoor - events - 17.04.2012



Describe the objective of the promotion.

Avis is the car rental that rents out the new Porsche 911 Carrera exclusively. A car that fascinates in every detail. Not only Porsche fans, but also people like you and me. The Porsche 911 is more than a car: it becomes a means of expression.



Describe how the promotion developed from concept to implementation.

To share the passion for details with Porsche fans we created our own language. An alphabet made of details of the car.



Explain why the method of promotion was most relevant to the product or service.

We created the 911 Alphabet which was used online for sending messages in all type of media: via Social Media and email or with interactive billboards in outdoor events.



Describe the success of the promotion with both client and consumer including some quantifiable results.

We promoted the Porsche Alphabet online to the 3.5m Porsche Fans on Facebook, on Twitter, to car blogs and Internet platforms and let the moving messages go viral.