Axa Insurance: The 1900€ Soap.

Credits & Description:

Title: The 1900€ Soap.
Agency: Publicis Conseil
Brand: Axa International
Country: France
Entrant Company: Publicis Conseil, Paris
Advertising Agency: Publicis Conseil, Paris
Pr Agency: Publicis Conseil, Paris
International Creative Director: Frédéric Royer (Publicis Conseil)
Creative: Robert Aquadro (Publicis Conseil)
Creative: Tobias Fant (Publicis Conseil)
Art Director: Agathe Bailly (Publicis Conseil)
Art Director: Hugo Leloup (Publicis Conseil)
Account Managers: Magali Bergeroux, Julien Jaques, Annabelle Legrand-Lippens, Jeanne Lemarchand, Alexandre Samama (Nurun Paris) (Publicis Conseil)
Strategic Planning: Philippe Martin-Davies (Publicis Conseil)
Digital Agency Leader: Pierre Robinet (Publicis Conseil)
Touchpoint Planner: Fola Williams (Publicis Conseil)
Legal Department: Isabelle Saya-Salvador (Publicis Conseil)
Legal Department: Amélie Makhoul (Publicis Conseil)
Global Brand Director: Paul Bennett (Axa Group)
Head Of Advertising: Juan Herrera (Axa Group)
Brand And Advertising: Marta Grech (Axa Group)
Head Of Brand And Content Management: Kai Jablonka (Axa Germany)
Marketing And Brand Management: Achim Ghanem (Axa Germany)
Tv Producers: Armelle Sudron (Prodigious)
Tv Producers: Pierre Marcus (Prodigious)
Sound Producer: Carsten Krueger (Prodigious)
Director: Vallée Duhamel (Xxx)
Production Company: Iconoclast (Xxx)
Producer: Anthony Bargis & Solal Micenmacher (Xxx)
Line Producer: Théo Jourdain (Xxx)
Post-production: Thomas Guérin (Prodigious)
Director Of Photography: André Turpin (Xxx)
Business Affairs: Till Buisson (Prodigious)
Photographer: Simon Duhamel (Xxx)
Creative Director: Marcelo Vergara (Publicis Conseil)
Entry Summary:
In Germany, 33 millions of people don’t have any complementary health insurance because people think all health costs are covered by the state. But they aren’t, and people realize it when it’s too late.