Axe Print Heroic by Ponce Buenos Aires

Heroic
The Print Ad titled Heroic was done by Ponce Buenos Aires advertising agency for subbrand: Axe Black (brand: Axe) in Argentina. It was released in Jun 2014.
Advertising campaign for Axe

Axe: Heroic

Brand
Axe Black  (Axe)
Media
Print
Released
June 2014
Posted
June 2014
Market
Argentina
Industry
Deodorants
Agency
Ponce Buenos Aires
Copywriter
Ezequiel Soules
Art Director
Martin Insua
Account Supervisor
Francisco Odriozola
Photographer
Jem Mitchell

Awards:

FIAP 2014
GráficaCampañas ProductosFinalista
Cannes Lions, 2014
PRESS LIONSMagazine: Cosmetics & BeautyBronze Lion Campaign
El Sol, 2014
Diarios y RevistasPRODUCTOS DE BELLEZA Y CORPORALES. SALUD. VARIOSSol de Bronce

Credits & Description:

Titulo: HEROICO
Brand: Axe
Media: Print
Category: Health & Beauty
Agency: Lowe
Geo: Argentina
Axe Black: Heroic
That special something some people have.
Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Ricardo Armentano, Luigi Ghidotti
Client Services Director: Vanina Rudaeff
Art Director: Martin Insua
Copywriter: Ezequiel Soules
Group of Brands Director: Javier Passerieu
Account Supervisor: Francisco Odriozola
Account Executive: Carolina Brancos
Planning Director: Marina Pen
Audiovisual Department Director: Roberto Carsillo
Agency Producer: Jose Silva
Photographer: Jem Mitchell