Axe Print SHOWERPOOLING by Zig

SHOWERPOOLING
The Print Ad titled SHOWERPOOLING was done by Zig advertising agency for Axe in Canada. It was released in Apr 2010.
Advertising campaign for Axe

Axe: SHOWERPOOLING

Brand
Axe
Media
Print
Released
April 2010
Posted
April 2010
Market
Canada
Agency
Zig
Executive Creative Director
Martin Beauvais
Designer
Andrew Cloutier
Producer
Rmw - Ted Rosnick
Editor
Kim Knight
Designer
Dyaln Royal

Credits & Description:

Category: Community Applications

Advertiser: UNILEVER

Product/Service: AXE

Agency: zig

Date of First Appearance: Apr 16 2010 12:00AM

Entrant Company: zig, Toronto, CANADA

Entry URL: http://showerpooling.pushstage.ca/

Executive Creative Director: Martin Beauvais (Zig)

Associate Creative Director + Copywriter: Michael Murray (Zig)

Associate Creative Director + Art Director: Jason Hill (Zig)

Designer: Andrew Cloutier (Zig)

Designer: Dyaln Royal (Zig)

Planner: Rob Hayes (Zig)

Developer: Karl Pawlowicz (Zig)

Developer: Jason Sorrenti (Zig)

Developer: Joshua Ho (Zig)

Project Manager: Hayley Schipper (Zig)

Project Manager: Jennifer Costello (Zig)

Agency Producer: Karen Blazer (Zig)

Editor: Kim Knight (Posterboy)

Producer: Ted Rosnick (RMW Music)



English Synopsis

The tone of AXE brand doesn’t lend itself to an environmental message. And 19-year-old guys who use AXE think more about getting girls than about being environmentally friendly. So, on earth day, how could AXE Body wash deliver an environmental message that actually appeals to the guys who use it?
Introducing Axe Showerpooling. A Facebook–based idea that asked guys to save water by inviting girls to share their shower with them. It was a green initiative that AXE guys would actually be interested in and one that didn’t seem such “hard work”. AXE Showerpooling. It wasn’t just environmentally friendly, it was all kinds of friendly.