Babbel: Babbel

Credits & Description:

Media: Outdoor
Category: Online services
Client: Babbel
Agency: in-house
Country: Germany
Director of Brand: Sylvain Lierre
Brand Manager: Pauline Laggoun, Jim Liu
Country manager: Clemens Rumpf
Creative lead: Danna Blum, Ray Pham
Art Director: Aryo Herwastho
Copywriter: Kyri Savva
Snr Creative Production Manager: Natalia Dubinska
Content Strategists: Antonia Billermark, Theresa Herrndobler
Offline Media: Ulrike Tusk, Kathleen Cürten
Synopsis:
In parallel to international Pride month, Russia is hosting the FIFA World Cup. The Russian LGBTQ community has been harassed by authorities because of Russia’s anti-gay legislation. Gay fans from all over the world were even warned not to hold hands in public. Babbel, the language learning app, is empowering people around the globe to express themselves in any language, regardless of dark governmental rules. Therefore, the new Russian language courses were promoted with a reminder that the Russian government might not be tolerant, but the Russian language belongs to whoever wants to use it.
Billboards were placed around Berlin, at train stations going to Moscow, and around the public screenings of the games.
#BabbelForAll