Backus Ice Print, Outdoor SELFIE by Publicis Lima

SELFIE
The Print Ad titled SELFIE was done by Publicis Lima advertising agency for Backus Ice in Peru. It was released in May 2015.
Advertising campaign for Backus Ice

Backus Ice: SELFIE

Brand
Backus Ice
Media
Print, Outdoor
Released
May 2015
Posted
May 2015
Market
Peru
Industry
Beers and Ciders
Agency
Publicis Lima
Producer
Juan Pablo Correa
Creative Director
Bruno Reggiardo
Photographer
Morfi Jimenez
Art Director
Alfonso De LĂĄzari
Art Director
Giancarlo Rodas

Awards:

Cannes Lions, 2015
OUTDOORBILLBOARDS & STREET POSTERS: DRINKS (ALCOHOLIC & NON-ALCOHOLIC)BRONZE
OUTDOORINDOOR POSTERS: DRINKS (ALCOHOLIC & NON-ALCOHOLIC)BRONZE

Credits & Description:

Festival: Outdoor: Billboards & Street Posters: Drinks (Alcoholic & Non-Alcoholic)
Awards: Bronze
Advertiser: BACKUS - SAB MILLER
Agency: PUBLICIS PERU
Geo: Peru
Account Executive: Aldo Gabilondo(Publicis PerĂș)
Art Director: Alfonso de LĂĄzari()
Creative Director: Bruno Reggiardo(Publicis PerĂș)
Global Creative Director: Erik Vervroegen(Publicis Worldwide)
Marketing VP: Julian Coulter(Backus - SAB Miller)
Pilsen Callao Strategy Manager: Mercedes Torres(Backus - SAB Miller)
Photographer: Morfi Jimenez()
Producer: Pablo Correa(I Mabri films)
Account Executive: Paola Mendoza(Publicis PerĂș)
Account Director: RaĂșl LĂłpez-Guerra(Publicis PerĂș)
Pilsen Callao Communications Manager: Christian Borja(Backus - SAB Miller)
Art Director: Giancarlo Rodas(Publicis PerĂș)
Pilsen Callao Through the Line Manager: HernĂĄn Ugarte(Backus - SAB Miller)
VP Creative: JosĂ© RĂĄzuri(Publicis PerĂș)
Pilsen Callao Director: Miguel Merino(Backus - SAB Miller)
Pilsen Callao Junior Brand Manager: Piero Demichelli(Backus - SAB Miller)
Agency Producer: RocĂ­o RĂ­os(Publicis PerĂș)
Head of art: Tay Pan Chu(Publicis PerĂș)
Account Executive: Aldo Gabilondo(Publicis PerĂș)
Art Director: Alfonso de LĂĄzari()
Creative Director: Bruno Reggiardo(Publicis PerĂș)
Global Creative Director: Erik Vervroegen(Publicis Worldwide)
Marketing VP: Julian Coulter(Backus - SAB Miller)
Pilsen Callao Strategy Manager: Mercedes Torres(Backus - SAB Miller)
Photographer: Morfi Jimenez()
Producer: Pablo Correa(I Mabri films)
Account Executive: Paola Mendoza(Publicis PerĂș)
Account Director: RaĂșl LĂłpez-Guerra(Publicis PerĂș)
Pilsen Callao Communications Manager: Christian Borja(Backus - SAB Miller)
Art Director: Giancarlo Rodas(Publicis PerĂș)
Pilsen Callao Through the Line Manager: HernĂĄn Ugarte(Backus - SAB Miller)
VP Creative: JosĂ© RĂĄzuri(Publicis PerĂș)
Pilsen Callao Director: Miguel Merino(Backus - SAB Miller)
Pilsen Callao Junior Brand Manager: Piero Demichelli(Backus - SAB Miller)
Agency Producer: RocĂ­o RĂ­os(Publicis PerĂș)
Head of art: Tay Pan Chu(Publicis PerĂș)