Bailey's Print More Baileys Less Cliche, 3 by Digitas Lima

More Baileys Less Cliche, 3
The Print Ad titled More Baileys Less Cliche, 3 was done by Digitas Lima advertising agency for Bailey's in Peru. It was released in Jun 2018.
Advertising campaign for Bailey's

Bailey's: More Baileys Less Cliche, 3

Brand
Bailey's
Media
Print
Released
June 2018
Posted
March 2020
Market
Peru
Industry
Liquor
Agency
Digitas Lima

Credits & Description:

Category: Alcoholic Drinks
Media: Print
Brand: Baileys
Agency: Digitas
Geo: Peru
Advertising Agency: Digitas, Peru
Creative Vice President / Copywriter: Carlos Altamirano
Creative Director / Copywriter: Alfredo Sifuentes
Art Director: Jason Vasquez
General Account Manager: Fernando Arriola
Account Manager: Alvaro Rodriguez
Junior Art Director: Luis Carrasco
Junior Planner: Jonathan Jacobs
Published: May 2018
Synopsis:
Mother’s Day is filled of stereotyped gifts, causing awkward surprises and forced thanks by moms.
According to studies, more than 50% of people think of giving away the same as always.
We gave moms the opportunity to express their discomfort by sharing our digital prints, using the cliche gifts in a different way to express what they really want nowadays.
More Baileys Less Cliche