Ballantine's: Ballantine's LAI

Credits & Description:

Ballantineâs in partnership with Work Club, the digital and social marketing agency, unveils an innovative installation in Amsterdamâs Schiphol Airport that allows travellers to âLeave an Impressionâ in a stunning visual way.





Created in collaboration with AllOfUs - the multi-disciplinary interactive design consultancy â the installation, âBallantineâs LAIâ operates from the insight that airports strip passengers of their identity, their creativity, and processes them like a number.





Ballantineâs LAI works to remind travellers of the power of their creative side by helping them create a unique reflection of themselves, which they can share and âLeave an Impressionâ on others.



Peter Moore, Ballantineâs brand director says: âThis has been a really exciting creative project working with our Pernod Ricard Travel Retail Europe team. This experience will inspire our consumers to express their creativity. It is the first digital initiative we have undertaken in Duty freeâ



Category: Drinks, alcoholic

Client: Pernod Ricard

Agency: Work Club, London

Country: United Kingdom

Senior Creative Director: Jim Stump

Executive Creative Director: Andy Sandoz

Executive Creative Director: Ben Mooge

Senior Creative Director: Joe Corcoran

Business Director: Al Amin

All of Us Credits



sanky: Creative Partner

Orlando Mathias: Creative Partner

Hana Sutch: Operations Director

Emma Johnson: Project Management

Chris Mullany: Creative Technology

Derek Boateng: Graphic Design

Tom Moody: User Experience



Ballantineâs Credits



Brand director â Peter Moore

Ballantineâs GTR Manager â Cristina Carmueja

PRETR Marketing Director â John Smailes

PRETR Manager â Neil Sharp