Bandsports Print May by Ogilvy Sao Paulo

May
The Print Ad titled May was done by Ogilvy Sao Paulo advertising agency for Bandsports in Brazil. It was released in May 2016.
Advertising campaign: Medals

Bandsports: May

Brand
Bandsports
Media
Print
Released
May 2016
Posted
May 2016
Market
Brazil
Industry
TV Channels/Radio Stations and Programmes
Agency
Ogilvy Sao Paulo
Art Director
Thiago Carvalho
Art Director
Silvio Medeiros
Copywriter
Marcio Fritzen
Creative Director
Paulo Coelho Ogilvy Brasil

Credits & Description:

Campaign: Medals
Product: Bandsports
Client: Bandsports
CCO: Claudio Lima e Aricio Fortes
Creative Director: Paulo Coelho
Copywriter: Márcio Fritzen
Art Director: Silvio Medeiros
Account Manager: Juliana Fernandes, Christianne Matsuno
Media: Flavio De Pauw, Fernando Dias
Planner: Daniel De Tomao
Ilustrator: Notan e Gabriel Barrea
Client Approval: Marcelo Mainardi
Brazil was the world soccer champion five times, but does not practice other olympic sports so often. But this year there is something totally new happening: it is the first time in history that Brazil is going to host the Olympics. A champion is born everyday. Watch it 24/7. We found through the search that some months in history had champion athletes born everyday (for real). And used this insight to promote BandSports 24/7 broadcast. Inviting viewers to follow the best Olympic Sports and not miss the chance to see a new champion.