BARMER GEK: Fat Posters, 5

Credits & Description:

Media: Outdoor

Geo: Germany

Category: Food

Agency: Serviceplan

Brand: Barmer Gek

People eat too much fat. Barmer Gek health insurance asked us to make people aware of how much fat their food contains. So we created posters made out of fat. We extracted the fat from popular dishes and designed posters with it. The fat of one product for one poster – no more, no less. In a complex chemical process, we extracted the fat from five different dishes and airbrushed it on white paper. The result: five fat posters.



Advertising Agency: Serviceplan, Munich, Germany

Chief Creative Officer: Alexander Schill

Executive Creative Director: Maik Kaehler

Creative Director: Christoph Nann

Copywriter: Andreas Schriewer

Art Director: Roman Becker

Design: Felix von Pless

Account Manager: Ines Herbold

Producer: Bianca Schreck

Programmer: Steffen Knoblich