Category: Sports
Media: Print
Brand: Basic Fit
Agency: Indira
Geo: Spain
Advertising Agency: Indira, Madrid, Spain
General Creative Officer: Juanma Gómez
Creative Director: André Augusto Viana
Art Director / Illustrator: Enrique Castaño
Published: January 2017
Description: A campaign in which the sport supposes a change of attitude and an improvement in your life and form of being, through exercise. Using emojis, we communicate the message in a universal language, a new way of seeing reality.