Beefeater: Beefeater Gin

Credits & Description:

Iconic London brand, Beefeater Gin, has turned to London-based creative agency Impero to launch its first out of home campaign in the UK for 12 years. Gin is thriving on both a UK and global scale, so to capitalise on that boom Beefeater is working with independent creative agency Impero to relaunch its brand world and bring it to life across the UK. Taking the brand back to its London roots with a distinctly straight talking urban feeling. The new nationwide campaign is the brand world’s first large scale execution and includes mural spots in both London and Manchester, as well as traditional OOH buys in key urban areas across the United Kingdom.
Media: Print
Category: Drinks, alcoholic
Client: Beefeater Gin
Agency: Impero
Country: United Kingdom
Director: Michael Scantlebury
Producer: Ann-Marie Richards
DoP: Paul Lewis
Lauren McGregor - Senior Account Director
Kristina Oundjian - Senior Account Executive
Harriet Masters - Senior Project Manager
Adeline Chong - Head of Design
Andres Clerc - Junior Designer
Ana Serro - Mid-weight Designer
Lise Dessons - Mid-weight Designer
Bruno Rodrigues - Senior Designer