Beko Print Never Printed Print Ad, 3 by Mccann Istanbul

Never Printed Print Ad, 3
The Print Ad titled Never Printed Print Ad, 3 was done by Mccann Istanbul advertising agency for Beko in Turkey. It was released in Sep 2017.
Advertising campaign for Beko

Beko: Never Printed Print Ad, 3

Brand
Beko
Media
Print
Released
September 2017
Posted
September 2017
Market
Turkey
Industry
Electronic Devices & Home Appliances, Environmental & Animal Issues
Agency
Mccann Istanbul
Creative Director
Cenk Oztunali
Art Director
Aybars Gürlü
Executive Creative Director
Ugur Cakir
Art Director
Engin Ger
Copywriter
Korcan Yavuz
Copywriter
Yigit Zigal

Credits & Description:

Category: House, Garden
Media: Print
Brand: Beko
Agency: McCann
Geo: Turkey
Advertising Agency: McCann, Istanbul, Turkey
Executive Creative Director: Ugur Cakir
Creative Director: Cenk Oztunali
Art Directors: Aybars Gurlu, Engin Ger
Copywriters: Korcan Yavuz, Yigit Zigal
Photographers: Baris Onder Guler, P Blok
Published: September 2017
Description:
Everybody talks about efficiency in various ways. What we needed was to figure out the most convincing way to talk about it and show people what differences they can make by using energy efficient home appliances.
We came up with a print ad idea. We didn’t print it though. There was nothing to print or waste. Instead, we wrote our headline by redesigning the structure of the classified advertisement page of Turkey’s most popular newspaper Posta with 300,000 daily circulation for one day, April 22nd the Earth Day.
Don’t waste!