Beko: The Print Ad That Was Never Printed

Credits & Description:

Campaign: Don't Waste: The Print Ad That Was Never Printed
Title: Don't Waste: The Print Ad That Was Never Printed
Country: Turkey
Advertiser: Beko
Product: Energy Efficient Home Appliances
Agency: Mccann Istanbul
Entrant: Mccann Istanbul
Client Service: Ozlem Milor Islam, Eren Kayserilioglu, Pelin Toykan
Executive Creative Director: Ugur Cakir
Creative Director: Cenk Oztunali
Art Directors: Aybars Gurlu, Engin Ger
Copywriters: Korcan Yavuz, Yigit Zigal
Photographers: Baris Onder Guler, P Blok
Published: September 2017
Description:
Everybody talks about efficiency in various ways. What we needed was to figure out the most convincing way to talk about it and show people what differences they can make by using energy efficient home appliances.
We came up with a print ad idea. We didn’t print it though. There was nothing to print or waste. Instead, we wrote our headline by redesigning the structure of the classified advertisement page of Turkey’s most popular newspaper Posta with 300,000 daily circulation for one day, April 22nd the Earth Day.
Don’t waste!