Just like its meals, this Bendito Frio Frozen Meals campaign, was also handmade. Each one of the characters were carefully sculpted in clay and then painted one by one before the pics. And, to promote its differential, which are handmade frozen food, the campaign shows in a fun way that frozen food can be handmade and besides all, it respects your time.Agency: Dim&Canzian, Sao Paulo
Category: Food
Brand: Bendito Frio
Media: Print
Agency: Dim&Canzian São Paulo
Country: Brazil
Chief Creative Director: Michele Dim D'Ippolito
Creative Director: Michele Dim D'Ippolito
Creative Director: Samuel Segatelli
Art Director: Bruno Cirello
Art Director: Jose de Oliveira
Copywriter: Samuel Segatelli
Copywriter: Andre Cury
Planner: Samantha Barbieri
Chief Media Officer: Marcio Canzian