BENEFICENCIA PORTUGUESA Print EYES by DDB Sao Paulo

EYES
The Print Ad titled EYES was done by DDB Sao Paulo advertising agency for BENEFICENCIA PORTUGUESA in Brazil. It was released in May 2013.
Advertising campaign for BENEFICENCIA PORTUGUESA

BENEFICENCIA PORTUGUESA: EYES

Brand
BENEFICENCIA PORTUGUESA
Media
Print
Released
May 2013
Posted
May 2013
Market
Brazil
Industry
Hospitals, Healthcare facilities & Medical Services, Charities, Foundations, Volunteers
Agency
DDB Sao Paulo
Executive Creative Director
Marco Versolato
Typographer
Marco Mattos
Creative Director
Marcio Ribas
Executive Creative Director
Jaques Lewkowicz
Creative Director
Luciano Lincoln
Creative Director
Wilson Mateos
Copywriter
Felipe Gall
Account Supervisor
Carolina Pintarelli
Account Supervisor
Tania Goes Pena
Illustrator
Salamagica

Awards:

Cannes Lions 2013
Press LionsProduct & Service; Fundraising & AppealsBronze

Credits & Description:

Type of entry: Newspaper and Magazine
Category: Fundraising & Appeals
Advertiser: BENEFICENCIA PORTUGUESA
Product/Service: HOSPITAL
Agency: DDB BRASIL São Paulo, BRAZIL
Executive Creative Director: Marco Versolato
Creative Director: Luciano Lincoln/Wilson Mateos
Copywriter: Felipe Gall
Art Director: Marco Mattos
Illustrator: Salamagica/1806 Re-Evolution
Typographer: Marco Mattos
Art Buyer: Clariana Costa/Anelito Nóbrega
Account Supervisor: Tania Pena/Carolina Pintarelli
Advertiser's Supervisor: Gilmar Marques