Benjamin Moore: Shades of Life, 1

Credits & Description:

Benjamin Moore worked with The Martin Agency to develop a new creative platform utilizing paint colors and the unique Benjamin Moore paint names to tell a story. Just like certain smells evoke a memory, we believe thereâs a color attached to the most meaningful moments of our lives. In this campaign, the paint appears as both the characters and plot of each story.
This new print execution is a full-spread with an additional third page and is launching in the March publications of House Beautiful, Country Living, Traditional Home, Coastal Living and Domino. The print work also joins the current TV rotation of both Shades of Life and Paint Lids.
Media: Print
Category: House, Garden & Pets
Agency: The Martin Agency
Brand: Benjamin Moore
Geo: Americas, United States
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Creative Director: Vanessa Fortier
Assistant Creative Director / Copywriter: Jeanette Tyson
Senior Designers: Sarah Berkheimer, Mark Brye
Strategic Planners: Matt Mattox, Kevin Rothermel
Group Account Director: Rich Weinstein
Account Executive: Katherine Dorey
Production Company: Framestore
Service Production: The Marmalade 

Print Producer: Jenny Schoenherr

Studio Artist: Melissa Aspero

Art Producer: Mary Otanez

Digital Imaging: Framestore
Project Manager: Courtney Faudree Hurd
Published: January 2014