Benjamin Moore Print Shades of Life, 2 by The Martin Agency Richmond

Shades of Life, 2
The Print Ad titled Shades of Life, 2 was done by The Martin Agency Richmond advertising agency for subbrand: Benjamin Moore & Co. (brand: Benjamin Moore) in United States. It was released in Feb 2014.
Advertising campaign: Benjamin Moore: Horse

Benjamin Moore: Shades of Life, 2

Brand
Benjamin Moore & Co.  (Benjamin Moore)
Media
Print
Released
February 2014
Posted
February 2014
Market
United States
Industry
Household maintenance & pet products
Production Agency
Framestore
Agency
The Martin Agency Richmond
Creative Director
Vanessa Fortier

Credits & Description:

Benjamin Moore worked with The Martin Agency to develop a new creative platform utilizing paint colors and the unique Benjamin Moore paint names to tell a story. Just like certain smells evoke a memory, we believe there's a color attached to the most meaningful moments of our lives. In this campaign, the paint appears as both the characters and plot of each story.
Media: Print
Category: House, Garden & Pets
Agency: The Martin Agency
Brand: Benjamin Moore
Geo: Americas, United States
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Creative Director: Vanessa Fortier
Assistant Creative Director / Copywriter: Jeanette Tyson
Senior Designers: Sarah Berkheimer, Mark Brye
Strategic Planners: Matt Mattox, Kevin Rothermel
Group Account Director: Rich Weinstein
Account Executive: Katherine Dorey
Production Company: Framestore
Service Production: The Marmalade 

Print Producer: Jenny Schoenherr

Studio Artist: Melissa Aspero

Art Producer: Mary Otanez

Digital Imaging: Framestore
Project Manager: Courtney Faudree Hurd
Published: January 2014