Bepanthen: 10th Month, 1

Credits & Description:

In a new global campaign called "10th month", Bepanthen, the Bayer skin care brand, aims to speak to new mums and bring them the support and attention they need in the critical post-birth period. The campaign from J Walter Thompson London is based on the insight that the minute a woman gives birth, society refocuses attention from the mother to the new born baby. The first month after birth the tenth month is a time that will challenge them physically and emotionally and when they might need validation and support.
Media: Print
Category: Cosmetics & toiletries
Client: Bayer
Agency: J. Walter Thompson London
Production: Dark Energy Films
Country: United Kingdom
Director: Elizabeth Stopford
Executive Creative Director: Russell Ramsey
Executive Creative Director: Chips Hardy
Creative Director: Paul Waddup
TV Production Director: Toby Clifton
TV Assistant Producer: Rosanna Lawson
Planner (creative agency): Rachel Pashley, Jennifer Bonhomme, Katie Whitlock
Global Director: Bob Boxer
Business Director: Ebla Salvi
Account Director: Hannah Macfarlane
Account Manager: Patrik Kleiner
Project Director: David Sowerby
Project Manager: Luke Dougherty