Betadine Print RUNNING ACCIDENT by Y&R Prague
Betadine: RUNNING ACCIDENT
Awards:
| New York Festival 2012 | ||
|---|---|---|
| Healthcare Products & Services | Print Advertising: Products & Services | Silver World Medal |
| One Show 2012 | ||
| One Show | Magazine / Full Page or Spread - Campaign | Merit |
| One Show | Out Of Home / Billboards - Campaign | Merit |
| Cannes Lions 2012 | ||
| Press Lions | OTC Pharmacy | Bronze |
| Eurobest 2012 | ||
| Toiletries & Pharmacy | Silver | |
| Cristal Awards 2012 | ||
| Outdoor Cristal | BEAUTY / HYGIENE / HEALTH | SAPPHIRE (SILVER) |
| Press Cristal | BEAUTY / HYGIENE / HEALTH | EMERALD (BRONZE) |
Credits & Description:
Type of entry: Insert
Category: OTC Pharmacy
Advertiser: EGIS
Product/Service: BETADINE
Agency: Y&R PRAGUE, CZECH REPUBLIC
Advertiser EGIS
Product BETADINE
Entrant Y&R PRAGUE, CZECH REPUBLIC
3 of 3 Campaign
Type of Entry: Insert
Type of Entry: Product & Service
Category: OTC Pharmacy
Title: RUNNING ACCIDENT
Advertiser/Client: EGIS
Product/Service: BETADINE
Entrant Company: Y&R PRAGUE, CZECH REPUBLIC
DM/Advertising Agency: Y&R PRAGUE, CZECH REPUBLIC
English Translation of Main Headlines
Disinfecting wounds on kids can be an ordeal, as sometimes the cleaning and disinfecting process causes them as much pain as the accident itself.
The idea portrays exactly that, in a series of actions how disinfecting can be equally painful as the accident. Betadine's formulation disinfects wounds without the burning sensation. This way the victim doesn’t have to experience pain twice.