Big Babol Print, Outdoor Mango by McCann Erickson Mumbai
Big Babol: Mango
Awards:
| Asia Pacific Advertising Festival (AdFest) 2014 | ||
|---|---|---|
| OUTDOOR LOTUS | BEST OF FOOD | SILVER |
| Cannes Lions, 2014 | ||
| OUTDOOR LIONS | BILLBOARDS & STREET POSTERS: FOODS | Silver Lion Campaign |
| DESIGN LIONS | Design Crafts: Print and poster | Bronze Lion Campaign |
| OUTDOOR LIONS | Indoor Posters: Foods | Silver Lion Campaign |
| Clio Awards, 2014 | ||
| Out of Home | Product/Service: Poster | Bronze |
| Spikes Asia, 2014 | ||
| Outdoor | BILLBOARDS & STREET POSTERS: FOODS | Bronze Spike |
| NEWSPAPER: PRINT: FOODS | Bronze Spike | |
| London International Awards 2014 | ||
| Poster | Consumer Campaign | Bronze Winners |
| Design | Use of Illustration Campaign | Bronze Winners |
| Poster | Use of Illustration Campaign | Bronze Winners |
| Design | Poster Campaign | Bronze Winners |
| Asia Pacific Advertising Festival (AdFest) 2015 | ||
| PRESS LOTUS | BEST OF CONFECTIONERY & SNACKS | Bronze |
| D&AD Awards 2015 | ||
| Art Direction | Art Direction for Poster Advertising | Yellow Pencil |
| One Show 2015 | ||
| Print & Outdoor | Newspaper / Small Space Print - Single | Bronze Pencil |
| Print & Outdoor | Collateral / Posters - Campaign | Gold Pencil |
| Print & Outdoor | Collateral / Posters - Single | Silver Pencil |
| Print & Outdoor | Collateral / P.O.P. & In-Store - Campaign | Silver Pencil |
| Design | Collateral Design / Posters - Series | Bronze Pencil |
| The New York Festival, 2015 | ||
| Outdoor | Billboards / Installations / Posters: Products & Services: Snacks & Sweets | THIRD PRIZE AWARD |
| Products & Services: Snacks & Sweets | THIRD PRIZE AWARD | |
Credits & Description:
SUB CATEGORY : BEST OF FOOD
Media: Outdoor
COMPANY ENTERING : MCCANN WORLDGROUP INDIA, MUMBAI
ENTRY TITLE : TANGERINE/MANGO/PEAR
BRAND : BIG BABOL
ADVERTISER : PERFETTI VAN MELLE
ADVERTISING AGENCY : MCCANN WORLDGROUP, MUMBAI
CHIEF CREATIVE OFFICER : PRASOON JOSHI
EXECUTIVE CREATIVE DIRECTOR : AKSHAY KAPNADAK/RAHUL MATHEW
CREATIVE DIRECTOR : O. R. RADHAKRISHNAN/SANKET PATHARE
COPYWRITER : VILSEN GONSALVES
ART DIRECTOR : NIKHIL WARADKAR
AGENCY PRODUCER : ROBERT JOSEPH
PLANNER : SWATI MONGIA
PRODUCTION COMPANY : LOCOPOPO, MUMBAI
ILLUSTRATOR : LOKESH KAREKAR/NIKHIL WARADKAR
DESIGNER : NIKHIL WARADKAR
TYPOGRAPHER : NIKHIL WARADKAR
OTHER : MERAJ KHAN
Brief Explanation:
The challenge, however, was to do this in a fun and engaging manner that would set tongues wagging in an already cluttered segment.
Describe the brief from the client:
Big Babol had just launched a new fruits flavoured variant in the chewing gum category. And they needed the average bubble gum enthusiast to take notice.
Design Process:
We drew our inspiration for the communication from the product itself. Big Babol is synonymous with blowing big gum bubbles and what better way than enormous fruit shaped bubbles to put across the idea of a fruits flavoured Big Babol.
Results:
The campaign sparked a lot of interest about the new fruits flavoured variant as was evident by a significant rise in retail enquiries and subsequent orders.