Billboard Print Locked Out of Heaven by Italia Comunicacion

Locked Out of Heaven
The Print Ad titled Locked Out of Heaven was done by Italia Comunicacion advertising agency for Billboard in Argentina. It was released in Oct 2018.
Advertising campaign: Oppo-Hits

Billboard: Locked Out of Heaven

Brand
Billboard
Media
Print
Released
October 2018
Posted
March 2020
Market
Argentina
Industry
Website
Agency
Italia Comunicacion

Credits & Description:

Category: Media
Media: Print
Brand: Billboard
Agency: Italia Comunicacion
Geo: Argentina
Advertising Agency: Italia Comunicacion, Buenos Aires, Argentina
General Creative Director: Mariano Pazos
Art Director: Matías Lobos León
Copywriter: Agustín Obregón
Account Executive: Milagros Arana
Photographer: Getty Images
Published: September 2018
Synopsis:
For the first time, Billboard introduces its new Argentine chart, with the most listened songs in Argentina. We looked at the charts during historic events for the country, like the President resigning and fleeding in a helicopter during our worst economic crisis, and found that the most listened songs had little to do with such events. Actually, they represented the opposite.
Argentina was needing its own chart.