Billy Boy Print Food by Leo Burnett Bucharest

Food
The Print Ad titled Food was done by Leo Burnett Bucharest advertising agency for Billy Boy in Romania. It was released in Apr 2016.
Advertising campaign: Think Ahead. Use a condom.

Billy Boy: Food

Brand
Billy Boy
Media
Print
Released
April 2016
Posted
April 2016
Market
Romania
Industry
Health & Pharmaceutical Products
Agency
Leo Burnett Bucharest
Illustrator
Raluca Bararu
Copywriter
Semida Duriga

Credits & Description:

Can the individual carbon footprint be a stronger argument for family planning products? Introducing the social responsibility debate into the world of safe sex. Based an real statistics - in this population growth rhythm, 18 years from now, only 1 in 3 or 1 in 4 people will have access to the bare necessities of life: air, water and food – the illustration of a dystopian near future just might have the necessary stopping power for a rather insensitive target.
Title: Starvation
Media: Print
Category: Cosmetics & toiletries
Client: Start S.A.
Agency: Leo Burnett Romania
Country: Romania
Chief Creative Officer: Razvan Capanescu
Copywriter: Semida Duriga
Senior Art Director: Raluca Bararu
Creative Catalyst: Semida Duriga
Illustrator: Raluca Bararu
Razvan