BirdLife Print, Outdoor Net by The Jupiter Drawing Room South Africa

Net
The Print Ad titled Net was done by The Jupiter Drawing Room South Africa advertising agency for subbrand: BirdLife (brand: BirdLife) in South Africa. It was released in Sep 2011.
Advertising campaign: It's hard to imagine. Even harder to swallow.

BirdLife: Net

Brand
BirdLife  (BirdLife)
Media
Print, Outdoor
Released
September 2011
Posted
September 2011
Market
South Africa
Industry
Public awareness, Charities, Foundations, Volunteers
Agency
The Jupiter Drawing Room South Africa
Creative Director
Graham Victor Warsop
Copywriter
Gerhard Pretorius
Copywriter
Jonathan Pepler
Designer
Steven Malcolm Tyler
Illustrator
Steven Malcolm Tyler

Awards:

One Show 2012
One Show DesignCollateral Design / Posters - CampaignMerit

Credits & Description:

Media: Outdoor
Geo: South Africa
Category: Public interest
Agency: The Jupiter Drawing Room
Brand: BirdLife
Creative Director: Graham Warsop
Copywriter: Gerhard Pretorius/Jonathan Pepler
Art Director: Steven Tyler
Illustrator: Steven Tyler
Account Manager: Jamie Rossiter/Kellie Schaper
Account Manager: Jamie Rossiter/Kellie Schaper
BirdLife: Will the net profit justify the gross loss?
Will the net profit justify the gross loss?
As the current rate, unsustainable fishing practices will deplete the world's fish stocks by 2048, leaving 3.5 billion people without their primary source of nutrition. If nothing is done to change this trend, marine life will not suffer alone.
Save our Oceans. Save our Seabirds. www.birdlife.org.za
These posters were displayed at BirdLife's stand at the "Oceans of Life" photographic exhibition. The week-long exhibition took place at Iziko Museum and was in support of BirdLife's annual Save Our Seabirds Festival.
Advertising Agency: The Jupiter Drawing Room, South Africa
Copywriters: Jonathan Pepler, Gerhard Pretorius
Designer: Steven Tyler