BirdLife Print, Outdoor PLASTIC by The Jupiter Drawing Room South Africa

PLASTIC
The Print Ad titled PLASTIC was done by The Jupiter Drawing Room South Africa advertising agency for subbrand: BirdLife (brand: BirdLife) in South Africa. It was released in Sep 2011.
Advertising campaign: It's hard to imagine. Even harder to swallow.

BirdLife: PLASTIC

Brand
BirdLife  (BirdLife)
Media
Print, Outdoor
Released
September 2011
Posted
September 2011
Market
South Africa
Industry
Public awareness, Charities, Foundations, Volunteers
Agency
The Jupiter Drawing Room South Africa
Creative Director
Graham Victor Warsop
Copywriter
Gerhard Pretorius
Copywriter
Jonathan Pepler
Designer
Steven Malcolm Tyler
Illustrator
Steven Malcolm Tyler

Awards:

One Show 2012
One Show DesignCollateral Design / Posters - CampaignMerit

Credits & Description:

Media: Outdoor
Geo: South Africa
Category: Public interest
Agency: The Jupiter Drawing Room
Creative Director: Graham Warsop
Copywriter: Gerhard Pretorius/Jonathan Pepler
Art Director: Steven Tyler
Illustrator: Steven Tyler
Account Manager: Jamie Rossiter/Kellie Schaper
Account Manager: Jamie Rossiter/Kellie Schaper
Brand: BirdLife
BirdLife: It's hard to imagine. Even harder to swallow.
It's hard to imagine. Even harder to swallow.
95% of all seabird species are known to eat plastic litter. By mistaking it for food, they either eat it themselves or feed it to their young. Floating in oceans, plastic chokes, starves, drowns and poisons more than one million seabirds every year.
Save our Oceans. Save our Seabirds. www.birdlife.org.za
These posters were displayed at BirdLife's stand at the "Oceans of Life" photographic exhibition. The week-long exhibition took place at Iziko Museum and was in support of BirdLife's annual Save Our Seabirds Festival.
Advertising Agency: The Jupiter Drawing Room, South Africa
Copywriters: Jonathan Pepler, Gerhard Pretorius
Designer: Steven Tyler