The ‘We prep. You cook' campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key steps of mastering the perfect chip. From potato beautifiers to a topiarist, an eccentric chip cutter and a mountaineer reminiscent of Edmund Hilary, each display their unique skill set as they craft the ultimate chip for your dinner.
Media: Outdoor
Category: Food
Client: Simplot Australia
Agency: JWT Melbourne
Production: THE POOL COLLECTIVE
Country: Australia
Director: Simon Harsent
Executive Creative Director: Kieran Antill
Creative Director: Jess Lilley
Art Director: Nick Sellars
Copywriter: Katie Moore
Account Director: Jess Johnson
Agency Producer: Sandi Gracin
Designer: Jess Van De Vlierd
Planning Director: Brigitte Bayard
Account manager: Emma Rutherford-Ward