Bite Print Karaoke by Fuse, OMD Riga

Karaoke
The Print Ad titled Karaoke was done by Fuse, OMD Riga advertising agencies for Bite in Latvia. It was released in Jun 2008.
Advertising campaign for Bite

Bite: Karaoke

Brand
Bite
Media
Print
Released
June 2008
Posted
June 2008
Market
Latvia
Industry
Consumer & Public services
Agency
OMD Riga
Photographer
Kaspars Eglitis
Copywriter
Natalja Rodionova
Agency
Fuse
Art Director
Gatis Murnieks
Illustrator
Juris Circenis

Awards:

Golden Hammer 2008
Best Use of Media-Gold

Credits & Description:

Agency: OMD Latvia/Fuse
Country: Latvia
Entry title: Karaoke
Product/Service: Mobile communications
Brand name: BITE
Advertiser: BITE Latvija
Account director: Ieva Ozolina
Media Planner: Kaspars Ozolins
Creative director: Gatis Murnieks
Art Director: Gatis Murnieks
Copywriter: Natalja Rodionova
Photographer: Kaspars Eglitis
Illustrator: Juris Circenis
Production company: FUSE
Creative idea: During the Singing and Dancing festival karaoke machines were installed within several BITE branded mobile trailers to give everyone a chance at self-expression. All of the contestants were recorded on tape and put up for voting on Latvia’s leading portal – draugiem.lv (friendster.com). A special section was made within the portal with a gallery of 170 videos selected from more than 400 shot during the 4 days.