Blue Cross Print Reverse Poems, 1 by Serviceplan Munich

Reverse Poems, 1
The Print Ad titled Reverse Poems, 1 was done by Serviceplan Munich advertising agency for Blue Cross in Germany. It was released in Oct 2017.
Advertising campaign: Reverse Poems

Blue Cross: Reverse Poems, 1

Brand
Blue Cross
Media
Print
Released
October 2017
Posted
October 2017
Market
Germany
Industry
Public Safety, Health & Hygiene
Agency
Serviceplan Munich
Chief Creative Officer
Alexander Schill
Executive Creative Director
Matthias Harbeck
Executive Creative Director
Till Hohmann
Illustrator
Frank Gräfe
Executive Creative Director
Sandra Loibl
Senior Copywriter
Dr. Sebastian Wolf
Art Director
Franziska Ströhle
Senior Art Director
Matthias Jester-Pfadt

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: Blue Cross
Agency: Serviceplan
Geo: Germany
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Matthias Harbeck, Till Hohmann, Sandra Loibl
Creative Director Text: Christoph Bohlender
Senior Copywriter: Dr. Sebastian Wolf
Art Director: Franziska Ströhle
Senior Art Director: Matthias Jester-Pfadt
Account Director: Florian Trebus
Account Manager: Ricarda Jacob
Illustrator: Frank Gräfe
Published: October 2017
Synopsis:
About 20.5 Million Germans suffer from or are close to an addiction. Blue Cross helps these people. Yet, too few know about Blue Cross. Our solution: We employed an extraordinary copy-mechanics – Reverse Poems. Read top-down they speak from the addict’s perspective. Yet, read bottom-up the same copy speaks from the cured addict’s perspective. The message: with Blue Cross you can turn your life from negative to positive. Result: website traffic increased by over 200%. And 80% more addicts sought help at Blue Cross.