BMW Print Road by FCB Inferno London
The Print Ad titled Road
was done by FCB Inferno London advertising agency for BMW in United Kingdom. It was released in Oct 2016.
BMW: Road
Brand
Media
Released
October 2016
Posted
October 2016
Market
Industry
Agency
Copywriter
Art Director
Chief Creative Officer
Chief Creative Officer
Awards:
| D&AD 2017 | ||
|---|---|---|
| Press Advertising | Press Advertising (National) | Wood Pencil |
Credits & Description:
Agency: Fcb Inferno
Client: BMW
Senior Designer: Alex Gill
Chief Creative Officer: Owen Lee
Chief Creative Officer: Al Young
Senior Account Director: Katy Wright
Senior Account Director: Hannah Slater
Art Director: Neil Durber
Copywriter: Nick O'Bryan-Tear
Project Manager: Feven Mehari
Account Handler: Tom Muitt
Brand Manager (Client): Charlotte Dalglish
Description:
By flipping an image of a road through 90°, we stopped our readers in their tracks, putting them in the driver’s seat of a car that lies on its side after a crash.